Let’s face it: titles can make or break your content. They’re the first thing your audience sees, and they decide whether to click or skip in a split second. But here’s the kicker – even advanced AI like ChatGPT struggles with creating compelling titles.
So, how can we harness AI’s power while avoiding its pitfalls? Let’s dive in!
The AI Title Dilemma
Ever notice how AI-generated titles sound… well, robotic? They’re riddled with overused words like “Mastering,” “Uncover,” and “Navigating.” And don’t get me started on the obsession with colons! It’s like AI hasn’t evolved since GPT-3 in 2022.
Remember, as advertising tycoon David Ogilvy said, “When you have written your headline, you have spent eighty cents out of your dollar.” So let’s make those 80 cents count!
The Traditional Prompt
Before I reveal the secret sauce, let’s look at the common method:
Generate 10 title ideas for "How to Stop Procrastination".The result? A mixed bag of clichés and awkward phrasing. It’s like AI is trying too hard to sound smart instead of being effective.
The Direct Prompt
Let’s take a step back and try a more straightforward prompt:
Generate 10 title ideas for "How to Stop Procrastination". Be direct, do not use colon or dash.This simple instruction can yield surprisingly effective results. By explicitly telling the AI to be direct and avoid unnecessary punctuation, we often get more natural, human-sounding titles.
However, while this method is a significant improvement, it still leaves room for further refinement. That’s where our next techniques come in handy.
The Improved Prompt
Here’s where it gets interesting. We can guide AI to produce more human-like, engaging titles with a few tweaks:
Generate 10 title ideas for "How to Stop Procrastination". Be direct, do not use colon or dash.
Use a personal tone to grab attention.
Make each title between 60-70 characters.
Incorporate related keywords.
The titles must be clear, intriguing, and relevant to the target audience.This approach yields much better results, but we can take it even further.
The Secret Weapon
Want to level up your title game? Here’s the trick: create a .TXT file with your own title guidelines and feed it to ChatGPT. It’s like giving the AI a crash course in your personal style guide.
To use this method, simply add this line to your prompt:
Use this attachment as a reference.You can download the .TXT file here to get started, or create your own to fit your unique needs.
Remember: Content is Still King
While a great title can draw people in, it’s the content that keeps them engaged. Your title should be a promise that your content delivers on. Need inspiration for killer content? Check out my video on “stealing” content ideas from Google.
In conclusion, mastering the art of AI-assisted title creation is about striking the perfect balance between human creativity and machine efficiency.
With these techniques, you’ll be crafting irresistible titles that drive traffic and engage your audience like never before.
