5 Must-Have Pages for a Brick and Mortar Business Website

Ever wondered what pages your website absolutely needs? Well, you’re in the right place!

Key takeaways:

Your website is often the first impression customers get of your business. It’s like your digital handshake.

But here’s the thing: not all pages are created equal.

Some are absolute must-haves, while others… well, they’re just nice to have.

Think of your homepage as your store’s front window. It’s where you make your first impression.

What should it include? Here’s a quick rundown:

Remember, keep it simple. You don’t want to overwhelm visitors right off the bat.

Your ‘About Us’ page is where you get to tell your story. It’s your chance to connect with potential customers on a personal level.

Share your journey. What inspired you to start your business? What makes you unique?

Don’t be afraid to show some personality here. People connect with people, not faceless corporations.

This is where you get to shine. Your products or services page is your digital display case.

Here’s what to include:

Make it easy for customers to imagine your products in their lives.

Ever tried to find a business’s contact info and felt like you were on a scavenger hunt? Yeah, let’s not do that to our customers.

Your contact page should be easy to find and include:

Bonus points if you include a map showing your location!

A blog might seem like extra work, but trust me, it’s worth it. It’s a great way to:

Don’t worry about posting every day. Quality over quantity, always.

Now, here’s where my love for simplicity comes in handy. A clean, user-friendly design isn’t just pretty – it’s functional.

/* Example of clean, responsive design */
.main-content {
  max-width: 1200px;
  margin: 0 auto;
  padding: 20px;
}

@media (max-width: 768px) {
  .main-content {
    padding: 10px;
  }
}

This simple CSS snippet ensures your content looks good on both desktop and mobile. Because let’s face it, a lot of your customers will be browsing on their phones.

As someone who primarily uses WordPress, I can tell you it’s a great option for brick and mortar businesses. It’s:

Plus, with the right plugins, you can add features like online booking or e-commerce capabilities if you decide to expand online.

SEO isn’t just for online businesses. Local SEO can be a game-changer for brick and mortar stores.

Here’s a quick tip: Make sure your business name, address, and phone number are consistent across all online platforms. Google loves consistency!

“Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.” – Stephen Covey

This quote perfectly sums up why customer reviews are so important. Consider adding a testimonials page or section to your website. It’s social proof that can really boost your credibility.

Remember, your website is an extension of your physical store. It should reflect your brand, be easy to navigate, and provide value to your customers.

Don’t be afraid to start simple. You can always add more as you go along. The most important thing is to have an online presence that accurately represents your business.

And hey, if you need help getting started, that’s what we’re here for at NusaPixel. We love helping businesses like yours shine online!