There is a new survey conducted by Orbit Media to know more about what drives successful blogger in 2024.
While the survey covers a wide range of topics, this article will focus on how your blog post content should look to be successful.
This article will answer questions like:
- How many images per article
- The optimal number of words
- Effective media types
- And more
With that being said, let’s get started!
Audio outperforms images and video
Let’s start with something surprising.
Apparently, 39% of bloggers report strong results when implementing audio content in their blog posts.
This is particularly relevant for podcasters, but converting traditional text to audio also enables people with impaired vision to enjoy your content.
Tools I recommend:
- ElevenLabs: Really cool text to speech AI with realistic voice.
- NoteBookLM: Turns an article into an engaging podcast.
2000+ words articles are more successful
Apparently, the old recipe still works.
The more words you have, the higher the chance some parts of the article will be indexed on Google (for various keywords).
Bloggers who wrote 2000-3000 word articles report stronger results than those writing 1000-word articles.
Tools I recommend:
- AI Power: This WordPress plugin allows you to integrate ChatGPT, Claude, and Gemini to improve and expand your draft.
- Pretty much any LLM can be used to make your article draft go deeper, making it longer.
Publishing daily performing the best
Consistency is key, and it’s well represented in this chart.
Bloggers who publish new content daily perform better than those publishing weekly or monthly.
I know that sounds like a lot, and not every blog can publish daily. But even a few articles per week don’t look so bad on that chart.
Tools I recommend:
- Make.com: You can integrate AI writing tools with your blog and run it daily.
- Publish to Schedule: A WordPress plugin that will automatically schedule new posts for the next day, so you will always have something new every day.
Roundups: This format outperforms original research
Articles with original research are good, but roundups are even better.
Roundup articles are essentially just a recap or summary of multiple points. It’s not a new format, but I can see why it’s on the rise…
…because people want to get various pieces of information quickly.
The article you are reading right now is an example of a roundup.
Tools I recommend:
- You.com: This AI can browse the internet, find resources, and generate an article using your favorite LLM.
- Perplexity: Similar to You.com with fewer LLM options, but can research any topic much deeper.
Add at least 7 images to make an impact
Many bloggers follow the path of least resistance. They use AI to write an article without checking and just use one image for the entire 2000+ word article.
Well, I’ve got some news for you…
…it’s not going to cut it.
Try to upload 7-10 images to your article to make it more interesting. Not just decorative images, but also illustrations, screenshots, and real photos.
Tools I recommend:
- Your phone: Start uploading real photos captured using your camera. Don’t worry about quality; people care more about originality.
- Canva: This is great for creating illustrations, infographics, and charts. It has some really cool AI tools too.
- Playground: Easily create high-quality illustrations using an existing design/image. This article’s featured image was made by it.
Bottom line: Copy from social media feed
If you follow these recommendations, your content would look more engaging and, in a way, offer a similar experience to scrolling on a social media feed.
There are a lot of things to look at, not just text. There are visual elements like photos and videos, something to listen to, and a few things to interact with.
Speaking about interaction, I highly recommend starting to incorporate some interactive elements like polls, calculators, and games into your articles.
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FAQs
How long does it take to write a 2000+ word article?
On average, experienced bloggers spend 4-6 hours writing a well-researched 2000+ word article, including research, writing, editing, and adding media elements.
How can I generate content ideas for daily publishing?
Use tools like Google Trends, AnswerThePublic, or BuzzSumo to monitor trending topics in your niche, and maintain a content calendar to plan ahead. You can also repurpose existing content into different formats.
Should I update old blog posts or focus on creating new content?
Both strategies are valuable, but updating old posts can provide quick wins. Regular updates to existing content can improve SEO performance while requiring less effort than creating entirely new content.
What’s the ideal ratio between text and media content?
Aim for a media element (image, video, audio, or interactive element) every 300-400 words to maintain reader engagement and provide visual breaks in the content.
