Are you a restaurant owner wondering if you really need a website? Maybe you’re thinking social media is enough to get the word out. Or perhaps you’re worried about the cost and hassle of setting up a site.
I get it. Running a restaurant is tough enough without adding another task to your plate. But here’s the thing: in today’s digital world, having a website isn’t just nice to have – it’s essential. Let’s dig into the numbers and see why.
Key takeaways:
- Over 70% of restaurants now have websites, showing it’s becoming industry standard
- Websites drive significant business, with 77% of diners visiting before eating out
- Even small restaurants can benefit from simple, affordable website options
What’s the Real Deal with Restaurant Websites
Let’s cut to the chase. According to the 2024 State of Restaurants Report, a whopping 72% of restaurant operators now have a website for their business. That’s nearly 3 out of 4 restaurants!
But what about the other 28%?
Some might be relying solely on social media. Others might think they’re too small to need a site.
Here’s the kicker though: 77% of diners report visiting a restaurant’s website before they dine in or order takeout.
That’s a lot of potential customers you could be missing out on.
Why Are So Many Restaurants Jumping on the Website Bandwagon
It’s simple really. Websites work.
They’re like a 24/7 digital storefront for your restaurant.
People can check out your menu, hours, and location anytime, anywhere.
Plus, with online ordering becoming more popular, having a website can directly boost your sales.
But Isn’t Social Media Enough?
Social media is great, don’t get me wrong. In fact, 81% of restaurateurs use Facebook to promote their business.
But here’s the thing: you don’t own your social media profiles.
Platforms can change their algorithms or policies at any time.
A website, on the other hand, is all yours. You control the message and the experience.
What About the Cost? Isn’t It Expensive
Not necessarily. There are plenty of affordable options out there.
WordPress, for example, is a popular choice that can be quite budget-friendly.
And with tools like Gutenberg, you don’t need to be a tech whiz to create a great-looking site.
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How Complex Does a Restaurant Website Need to Be
Here’s the good news: it doesn’t have to be complicated at all.
A simple, one-page site with your key info can work wonders.
Think of it as your digital business card.
Include your:
- Menu
- Hours
- Location
- Contact info
- Online ordering link (if applicable)
That’s really all you need to start.
What Are the Benefits of Having a Restaurant Website
Let’s break it down:
- Visibility: People can find you easily online.
- Information: Customers can get key details without calling.
- Marketing: Showcase your food and atmosphere.
- Ordering: Enable online orders for pickup or delivery.
- Reservations: Let people book tables directly.
- Reviews: Share testimonials from happy customers.
How Can a Website Drive More Business
Picture this: It’s Friday night. A couple is trying to decide where to eat.
They Google “restaurants near me”. Your website pops up.
They check out your menu, see some mouthwatering photos, and decide to give you a try.
Without a website, you might have missed out on those customers.
What If I’m Not Tech-Savvy
Don’t sweat it. You don’t need to be a computer genius to have a great website.
There are plenty of user-friendly platforms out there.
Or, you could hire a pro to set it up for you. It’s often more affordable than you might think.
How Often Should I Update My Restaurant Website
Regularly, but it doesn’t have to be a daily chore.
Update your menu when it changes.
Post about special events or promotions.
Maybe share a blog post about your chef’s inspiration or sourcing practices.
Keep it fresh, but don’t stress about constant updates.
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What About Mobile? Do I Need a Separate Mobile Site
Nope! But you do need a mobile-friendly site.
More than half of web traffic comes from mobile devices now.
Make sure your site looks good and works well on smartphones and tablets.
It’s not just nice to have – it’s crucial.
How Can I Make My Restaurant Website Stand Out
Here are a few ideas:
- Use high-quality photos of your food and space
- Tell your restaurant’s story
- Highlight what makes you unique
- Include customer testimonials
- Feature your staff or chef
- Add an online reservation system
- See more checklist here
Remember, your website is often a customer’s first impression of your restaurant. Make it count!
FAQs
Do I really need a website if I’m on food delivery apps?
While food delivery apps can be a great source of business, having your own website gives you more control over your online presence. It allows you to showcase your brand, provide more information about your restaurant, and potentially save on commission fees by encouraging direct orders.
How much does a restaurant website typically cost?
The cost can vary widely depending on your needs. A basic DIY website using WordPress could cost as little as $100-$200 per year for hosting and a domain name. A professionally designed site might range from $1,000 to $5,000 or more. Remember, it’s an investment in your business’s online presence.
Can I just use social media instead of a website?
While social media is important, it shouldn’t replace a website. Your website is your own digital property where you have full control over the content and user experience. It also provides a central hub for all your online activities and can be crucial for search engine visibility.
